The Truth about Convenience Foods

From Reveries -- Cool News of the Day -- Laura Shapiro is a food historian who thinks American food companies have succeeded by making women feel like failures, as reported by Dinitia Smith in The New York Times. Laura's out with a new book, in fact, called Something From the Oven, in which she documents "how in the 1940s and '50s, the food industry tried to convince American women that cooking was difficult in order to persuade them that they needed newly developed packaged and frozen foods and cake mixes."

We've suspected for some time that some convenience foods actually had little or nothing to do with convenience!

Comments

[ladygoat]

Interesting idea! Those industry types, always trying to convince us they have something we need. I've never understood why people thought real cornbread was so much harder than cornbread mix.