"Blogging as a widespread phenomenon was born in 1999. A company called Pyra Labs, which has since been acquired by Google, developed Blogger.com, software that allowed Internet users to create Web pages without using the complicated computer coding known as HTML. The following year, Pyra launched a service to host blogs, called Blogspot.com.The software and the hosting service are free.
Pyra executives thought their products would be popular with people who were already operating Web sites. "It was targeted toward a 'techie' crowd," associate product manager Jason Goldman says."
Dave Winer was actually there first -- he had blogging software going in 1997.
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