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Wednesday, April 21, 2004


Wayne Hurlbert

To announce that there are "too many blogs for me to get noticed" always sounds to me like an excuse and a rationalization for doing nothing. Many people mistakenly believe that "if they build it, they will come". That is a far more commonly held view than most people realize. It's the idea that if you build a better mousetrap, people will beat a path to your door. You hear it reflected in "the media will come to me". Some people hold the opinion that marketing and promotions is somewhat sleazy and beneath them. In fact, it's really no different than providing news of what you are doing. No one should consider that wrong. In fact, if your blog is genuinely informative or entertaining, you are doing people a favour by letting them know about it. Don't ever be shy to market and promote your blog. Yes, it's easier to be afraid that your blog might develop a following, and start to build a community of friends. New events in a person's life can often be scary. On the other hand, they can also be exciting and help you to meet some new and very interesting people who share your beliefs and ideals. Promotion of your blog not only gets you "hits". It also helps to build community at the same time.


"some people believe it’s now impossible to get noticed or develop a large readership due to the sheer number of blogs"

That has to be the non sequiter of the day. Compare to, "Nobody goes there any more. It's too crowded."

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