It’s been a long time since I’ve been sent one of these, but there are still some companies that don’t get the basic idea that spam is not a good marketing tool, no matter who’s doing it.
My inbox today gave me a missive from a company purporting to have a variety of “media contacts lists” available. This included not only all kinds of media, but bookstores, libraries and universities. Each individual list was priced beginning at several hundred dollars.
The problem with these lists (spam issues aside) is that you can’t know if 1) if they are even accurate or 2) if your intended contacts even accept this kind of out-of-the-blue communication.
Sometime last summer, I saw a list produced by a company that does not spam, and has a demonstrated knowledge of good business practices. There were hundreds of contacts on this list, but the ones I recognized were quite literally, years old. I felt sorry for the writer who’d spent so much money for useless information.
There isn’t any shortcut to building your own relationships and lists of contacts. It may seem like this takes longer, but how much time and energy would you waste blasting information to dead ends?