Imagine what higher-ups at the Post must have thought when focus-group participants declared they wouldn't accept a Washington Post subscription even if it were free. The main reason (and I'm not making this up): They didn't like the idea of old newspapers piling up in their houses.
Yup, that's it! I remember subbing in to the Denver Post ten years ago, when I worked for the Feds. Never read the thing, because by the time it got to me I'd already had the news via our sattelite dish. They were big, hefty papers.
Got sucked in again by the New York Times. Just this year. We got precisely two gargantuan issues, neither of which were ever read.
It's all just too damn much paper. Wading through a bunch of unrelated crap to get what you really need is no longer anyone's idea of a good time. True, there was once a time when the ultimate indulgence was to stay in bed all day with the Sunday paper and your loved one. Now, if you want to read the news, it's somewhere else, and the features all make you feel like there's something wrong with you because you can't afford the household makeovers and trips to Greece.
And I don't think the reporters could, either. ;>)