WOLves

The State of the PR Profession

Friday, July 16 - The State of the PR Profession

Richard Bailey (PR Studies)
Constantin Basturea (PR meets the WWW)
Chris Bechtel (Internet PR News Blog) - Dynamic Communications and the case for speeding adoption of technology in PR
Don Crowther (101PublicRelations.com) - Tomorrow's PR today - where PR is going and how to make sure that you get there first
Matias Fernandez (Comunidad Relaciones Públicas Argentina) - Public Relations: our role of facilitating the learning process inside the organizations - Relaciones Públicas: nuestro rol de facilitar procesos de aprendizaje en las organizaciones. (English - Spanish)
Robb Hecht (PR Machine) - Interviewing Seth Godin, former Yahoo! VP of Marketing, author of five best selling books on marketing including Permission Marketing, Purple Cow, and Free Prize Inside
Montag (World of Spin) - PR needs a crisis communication plan
B.L. Ochman (What's Next Blog) - The PR Lessons of Bit*hing About Blogging
Jeremy Pepper (POP! Public Relations's Blog) - The emergence of the boutique public relations shop against the international conglomerate
Tom Murphy (PR Opinions)

Crisis Management

Thursday, July 15 - Crisis Management

John Cass (PR Communications) - Book Review: Gerald Baron's "Now is too late"
Don Crowther (101PublicRelations.com) - Seven must-have elements in every Crisis Communications Plan
Kevin Dugan (Strategic PR) - Martha Stewart: Criminal, Victim or Hero? Including an interview with Eric Denzenhall, author of "Nail 'Em!: Confronting High-Profile Attacks on Celebrities & Businesses"
Jim Horton (Online PR)
Colin McKay (Canuckflack)
B.L. Ochman (What's Next Blog) - Interview, "Journalism and Blogging," with Steve Outing, Senior editor, The Poynter Institute, Columnist, Editor & Publisher, Editor, E-Media Tidbits B.L. Ochman (What's Next Blog) - Examples of smart blog use in PR and marketing campaigns and sites that cry out for blogs
Steve Rubel (Micro Persuasion) interviewing Dan Gillmor of the San Jose Mercury News and author of the forthcoming book We the Media

Making PR Work: Creativity and Strategy

Wednesday, July 14 - Making PR Work: Creativity and Strategy

Elizabeth Albrycht (CorporatePR) -- Corporate PR - Pragmatic PR strategies for community building
Don Crowther (101PublicRelations.com) - The five stupidest PR tactics almost every company tries - don't waste your PR budget on these money pits!
Sally Falkow (Web Strategies) - Media Rooms and how your website and your content strategy affects your PR
Angelo Fernando (Hoi Polloi) - Impact of blogs on PR and Marcomms
Bernard Goldbach (Irish Eyes) - Promoting client messages through blogs
Alice Marshall (TechnoFlak)
Interview with Bradley Peniston, editor of Defense News
Media relations issues - including pitching small businesses to editors
Mike Manuel (Media Guerrilla) - Micro media measurement
Anthony V Parcero, (eKetchum Digital Media Group) - Developing interactive PR strategies
Octavio Rojas: Las posibilidades de la blogósfera para las RRPP en los países hispanoparlantes - Possibilities of the blogosphere for the PR industry in the Spanish-speaking countries (English - Spanish)

Today's Events for Global PR Blog Week 1.0

Tuesday, July 13 - Corporate Blogging

Dave Austin (Intraware Blog)
Anita Campbell (Small Business Trends) - Case Study: using a blog as a tool to spot trends and forecast market behavior
John Cass (PR Communications)
Trevor Cook (Corporate Engagement) will interview Robert Scoble on corporate blogging
Don Crowther (101PublicRelations.com) - How to instantly get your business blog postings listed in the search engines and generate tons of free search engine traffic to your site
Wayne Hurlbert (Blog Business World)
Hans Kullin (Media Culpa)
John Mudd (Inside Real Estate Journal) - How blogs can increase your sales, help you influence the news and make you an overnight expert in your field
Evelyn Rodriguez (Crossroads Dispatches) - Use of corporate blogs for interactive evangelism and thought leadership
Todd Sattersten (A Penny For... and 800-CEO-READ Blog)
Trudy Schuett (WOLves) - How Governments and Non-profits can use blogs to communicate with the public
Roland Tanglao (Streamline)
Philip Young (Mediations) - Ethics in PR

My Presentation -- How Non-Profit Organizations and Local Governments Can Use Blogs to
Communicate with the Public
Pt. 1 -- Introduction
Pt. 2 -- All the Basics in One place
Pt. 3 -- Blogs for Government
Pt. 4 -- Blogs for non-Profits

Global PR Blog Week is Here!

The presentations have begun at the link below:

Monday, July 12 - PR in the Age of Participatory Journalism
Today's presenters are:
Trevor Cook (Corporate Engagement)
Don Crowther (101PublicRelations.com) - The new PR: how to use your blog to get placements with key media sources
Dan Forbush (ProfNet, Media Insider) - Blogs, Wikis and Expert Networks
Ryan May (Minnesota Public Relations Blog)
Steve Rubel (Micro Persuasion) interviewing Jay Rosen, Chair, New York University Department of Journalism, author of the Pressthink weblog

New Stuff Here!

I'm getting my act together for Global PR Blog Week and I've added some things.

I now have an About Me section over there at the top left. I'm now actively seeking out a gig as a professional blogger -- details in that section!

The Event Blog for Global PR Blog Week is over there on the right. That's where all the action will be come next Monday. Also over there is a complete listing of the participants as of today.

My day is Tuesday, July 13th. I'll be talking about blogs for business, government, and non-profits, which is a slightly different focus than the others.

I've also added a link to the newest of my blogs featuring the full text of one of my novels, Dragon Here's a bonus link to a recipe developed by the main character, Abe Cohen, who learns to cook at the age of 33 as part of his program to change his career and almost everything about his life.

Global PR Blog Week 1.0

Weeklong Online Conference Featuring Some of the World's Most Influential
Public Relations, Marketing and Business Bloggers set for July 12-16, 2004

Live & Interactive Global PR Blog Week Event Opens at
http://www.thenewpr.com

Global PR Blog Week 1.0

PR blog event finalized -- at PRWeek