There's more to this story at ZDNet than meets the eye. Sure, if you're among the majority of people who are private citizens and intend to stay that way, the piece applies well. For those of us who want to be as widely known as possible, it's a different story.
Sometimes newly-published authors have a bit of trouble with the idea of privacy vs. publicity. Even if you feel you're only a big frog in a small pond, a published author, be it publishing by dead tree or electrons, you're still a public figure to some degree. Right now the way things are for most of us, you can't have it both ways. You've got to decide for yourself which way you want it -- do you want to be known, with a big Google number, or private and unknown?
THX to Scoble for pointing out the article.