I've been invited to facilitate a discussion as part of Global PR blog Week. (Link goes to the outline schedule.)
Currently topics include:
Monday, July 12 – PR in the Age of Participatory Journalism
Steve Rubel (Micro-Persuasion) interviewing key thinker in the area - tbc
Trevor Cook (Corporate Engagement)
Tuesday, July 13 – Corporate Blogging
Jeremy Wright (Ensight)
Trudy Schuett (WOLves)
Roland Tanglao (Streamline)
Hans Kullin (Media Culpa) – Corporate Blogging in Sweden (tbc)
Wednesday, July 14 – Making PR Work: Creativity & Strategy
Elizabeth Albrycht (CorporatePR) – Corporate PR – Practical strategies
Alice Marshall (Technoflak) – Media relations issues – including pitching small businesses to editors
Bernard Goldbach (Irish Eyes) – Promoting client messages through blogs
Mike Manuel (Media Guerrilla) – Micro media measurement
Angelo Fernando (Hoi Polloi) – Impact of blogs on PR and Marcomms
Anthony V Parcero, ([3]), eKetchum Digital Media Group - Developing interactive PR strategies
Thursday July, 15 – Crisis Management
Jim Horton (Online PR)
Kevin Dugan (Strategic PR) – On the Martha Stewart case
Colin McKay? (Canuckflack)
Steve Rubel (Micro-Persuasion) interviewing second thinker on blogger and media - tbc
Friday, July 16 – The State of the PR Profession
Richard Bailey (PR Studies)
Robb Hecht (PR Machine)
Tom Murphy (PR Opinions)
Philip Young (Mediations) – Ethics in PR
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