Weeklong Online Conference Featuring Some of the World's Most Influential
Public Relations, Marketing and Business Bloggers set for July 12-16, 2004
Live & Interactive Global PR Blog Week Event Opens at
http://www.thenewpr.com
NEW YORK, June 21 /PRNewswire/ --
WHO: Twenty-eight influential public relations, marketing and business
bloggers from around the globe will participate in Global PR Blog
Week 1.0.
WHAT: Spearheading Global PR Blog Week 1.0 is Australian Trevor Cook and
Romanian Constantin Basturea, who, along with 26 other PR bloggers and
marketing practitioners, will assemble remotely across the globe (including
Australia, Canada, Ireland, Sweden, UK and the U.S.) to discuss many facets of
blogging and communications.
The event is split into five topic sections including: PR in the Age of
Participatory Journalism, Corporate Blogging, Making PR Work: Creativity &
Strategy, Crisis Management and The State of the PR Profession.
Global PR Blog Week will be open to everybody -- for asking questions,
making comments and participating in the discussion through the event's
weblog.
WHEN: The event takes place during the entire week of July 12th - July
16th 2004.
WHERE: On the Internet. Information and a schedule are available on
http://www.thenewpr.com. The actual event will take place on the Global PR Blog Week weblog that will be available at http://www.globalprblogweek.com
starting June 28.
WHY: To teach businesses about the interactive communications value of
blogging and to discuss a wide variety of topics related to the confluence of
public relations and technology. The event will look also into the impact of
participatory journalism and personal publishing on the PR practice.
"We want to showcase blogging to help our colleagues and clients
understand the value of blogging as a fast, low cost and highly-effective
publishing, marketing and content management tool," said Cook, director of the
Sydney-based public relations firm Jackson Wells Morris. "With top blogs
reaching millions of people daily, and directly influencing journalists and
decision-makers, thousands of whom also blog, it is time for blogging to be
taken seriously in the marketing mix."
BLOG DEFINITION AND IMPACT: A blog is an Internet publishing tool that
allows users with no technical or programming skills to write about a topic
and publish to the World Wide Web inexpensively, instantly, and easily. Most
current estimates find 3 million blogs amongst an online community of
729.2 million global Internet users, according to Global Reach. Top blogs have
readership in the millions, and many have begun to attract mainstream
advertisers.
ITINERARY: The schedule for Global PR Blog Week 1.0 is as follows:
MONDAY 12 JULY -- PR in the Age of Participatory Journalism
* Trevor Cook (Corporate Engagement http://trevorcook.typepad.com/weblog/)
* Dan Forbush (ProfNet, Media Insider http://www.mediainsider.com) -
Blogs, Wikis and Expert Networks
* Ryan May (Minnesota Public Relations Blog http://www.mnpr.blogspot.com)
* Steve Rubel (Micro Persuasion http://steverubel.typepad.com)
interviewing Jay Rosen, Chair, New York University Department of
Journalism, author of the Pressthink weblog
TUESDAY 13 JULY -- Corporate Blogging
* John Cass (PR Communications http://pr.typepad.com/pr_communications/)
* Trevor Cook (Corporate Engagement http://trevorcook.typepad.com/weblog/)
will interview Robert Scoble on corporate blogging
* Wayne Hurlbert (Blog Business World
http://www.blogbusinessworld.blogspot.com)
* Hans Kullin (Media Culpa http://www.kullin.net)
* John Mudd (Inside Real Estate Journal
http://insiderealestatejournal.blogspot.com) - How blogs can increaseyour sales, help you influence the news and make you an overnight expert in your field
* Todd Sattersten (A Penny For http://www.apennyfor.com)
* Trudy Schuett (WOLves http://wolves.typepad.com/wolves/) - How Business,
Governments and Non-profits can use blogs to communicate with the public
* Roland Tanglao (Streamline http://www.streamlinewebco.com/blog/)
* Jeremy Wright (Ensight http://www.ensight.org)
* Philip Young (Mediations http://publicsphere.typepad.com/mediations/) -
Ethics in PR
WEDNESDAY 14 JULY -- Making PR Work: Creativity and Strategy
* Elizabeth Albrycht (CorporatePR
http://ringblog.typepad.com/corporatepr/) - Corporate PR - Pragmatic PR
strategies for community building
* Angelo Fernando (Hoi Polloi http://hoipolloi.typepad.com) - Impact of
blogs on PR and Marcomms
* Bernard Goldbach (Irish Eyes http://irish.typepad.com) - Promoting
client messages through blogs
* Alice Marshall (Technoflak http://technoflak.blogspot.com) - Media
relations issues - including pitching small businesses to editors
* Mike Manuel (Media Guerrilla
http://mmanuel.typepad.com/media_guerrilla/) - Micro media measurement
* B.L. Ochman (What's Next Blog http://www.whatsnextblog.com) - Examples
of smart blog use in PR and marketing campaigns and sites that cry out
for blogs
* Anthony V Parcero, (eKetchum Digital Media Group
http://www.eketchum.com) - Developing interactive PR strategies
THURSDAY 15 JULY -- Crisis Management
* John Cass (PR Communications http://pr.typepad.com/pr_communications/)
* Kevin Dugan (Strategic PR http://prblog.typepad.com) - On the Martha
Stewart case
* Jim Horton (Online PR http://online-pr.blogspot.com)
* Colin McKay (Canuckflack http://www.canuckflack.com)
* Steve Rubel (Micro Persuasion http://steverubel.typepad.com)
interviewing Dan Gillmor of the San Jose Mercury News and author of the
forthcoming book We the Media
FRIDAY 16 JULY -- The State of the PR Profession
* Richard Bailey (PR Studies http://prstudies.typepad.com/weblog)
* Constantin Basturea (PR meets the WWW http://weblog.basturea.com)
* Robb Hecht (PR Machine http://prmachine.blogspot.com)
* Montag (World of Spin http://worldofspin.blogspot.com) - PR needs a
crisis communication plan
* B.L. Ochman (What's Next Blog http://www.whatsnextblog.com) - The PR
Lessons of Bit*hing About Blogging
* Tom Murphy (PR Opinions http://www.natterjackpr.com)
Global PR Blog Week was announced and formulated on The New PR Wiki, a collaboration space for professionals interested in the practice of public relations, hosted at http://www.thenewpr.com. (Wiki is server software that allows users to freely create and edit Web page content using any Web
browser.)
Very nice site. Will sure visit again.
Posted by: John | Thursday, November 24, 2005 at 01:09 AM