The Wag of the "long tail"

If you've heard about the "long tail," (or not!)

Scott Rosenberg has a roundup of various posts talking about the possibilities.

The basic idea here is that the Internet provides many indie publishers with the ability to serve niche markets, and even smaller niches within those markets. It's no longer the day of the mass-market publication, where a few books get major success, while smaller publishers languish in obscurity.